With this phrase, Rosario Messina expresses the very essence of the company he founded in 1978 with partners, and some years later he acquired in its entirety. Flou thrived and developed thanks to his enthusiasm, his intuition and his desire to make the ‘culture of sleep’ his life’s mission.
Flou was founded in 1978 with the market launch of Nathalie, the first modern padded textile bed with completely removable covers. The company now offers a range of ‘total living’ products geared to wellness, design excellence and Made in Italy quality.
In over forty years of design research and innovation, and collaboration with illustrious names, including the great Vico Magistretti, Flou has been able to create beds that were and are true icons of creativity, and by no coincidence, a must-have fixture in every museum or exhibition dedicated to industrial design. Flou offers comprehensive collections of total living furnishings, not only for the bedroom but for every domestic ambience.
Elegance, harmony, emotion but above all comfort: the products presented by Flou are the result of research that is reviewed annually in terms of aesthetics and function, wellness and quality, for rooms to be enjoyed in the spirit of beauty and a revitalised desire for harmony with the surroundings.
From the beds and everything related to the science of sleep (mattresses, pillows, duvets and bedlinens), Flou has evolved naturally over the years, increasing the goods on offer with a line of accessories and impactful wardrobes, with textured doors inspired by and confirming the textile soul of the company; there is also an exclusive and elegant collection of sofas, armchairs and furnishings designed for the living room. These clearly illustrate the company’s ability to transport to every room in the house the same comfort and wellness that have guaranteed the immediate and unmistakeable recognition of the Flou beds.